Building a brand and marketing strategy can be intimidating when you don’t know where to begin. Together, let’s take the first steps and talk about the basics first: Who is your brand? who is your target market and? what tools do you really need? We will also explore the rule of strawberry jam, being authentic […]

An important criterion of the Drink Innovation Challenge is the degree of innovation of your product ... but how does your creativity get bubbling? How can you develop your idea further? Then how can your product contribute to a better world? Great questions - jointly developed answers. In a workshop with Vanessa Mark (Sustainability Office, […]

How a brand positions itself determines how successful it is. In this course you will learn how to present yourself as a brand online.

Gründungsfabrik Rheingau, the EBS Career Service Center and the EBSpreneurship Forum 2023 are hosting this Internship Pitch Event: Your entry into the startUp ecosystem. A total of 5 startUps (Bella & Bona , Scanbot, Flink, SCIO, Hellomateo) and 4 companies from the startUp ecosystem (Futury, Horvath & Partners - StartUp-Team, Wiwin, Robert Bosch Venture Capital) […]

In the course of the second edition of the Drink Innovation Challenge, which again invites fresh ideas for innovative, sustainable, non-alcoholic beverages to compete on March 20, the first Drink Innovation Cluster meeting will take place this year. The DI-CLUSTER is a meeting place for all beverage industry specialists and those on their way. It […]

The Workshop customer centric communication focuses on streamlining your message to the customer. Streamlining in this context means, finding two or three sentences, and one or two visuals to convey to your customer the benefit of your products and services. Which painkiller do they get, which gain do they get, and which tasks do they […]

“A presentation is as much about art and performance as it is about conveying data.” Pitching is a daily bread for entrepreneurs who need to regularly address multiple stakeholders, although it may be a bit challenging at the beginning of one’s entrepreneurial journey and branding. Join us to meet Tim Eckes – a recent Hessen […]

Prof. Dr. Moritz Wagner (Institute for Applied Ecology at the Geisenheim University of Applied Sciences) will give you helpful information about the meaning of sustainability in an ecological but also social and economic context. You will learn how sustainability can be measured, which criteria exist and how you can fulfill them in your project. This […]

On 21 June, the day has come. The Drink Innovation Challenge will enter the final round for the second time. This time in the Erbslöh lecture hall at Geisenheim University (HS 30) on the HGU campus. The finale marks the end of the career fair "MEET", which takes place all day on campus and connects […]

Every day is full of situations in which you have to negotiate. With this course you can prepare yourself optimally for negotiation talks.

It is never too early to start thinking about internalization of your business. Join us to learn more about the global expansion as a startup, why it makes sense, how not to fall in the “opportunity trap”, and where to go with your business, knowing that “bigger” does not always mean "better”.

This lecture provides an altered view on digital mega trends and impact on future business and uses an open atmosphere to exercise alternative creative environments to foster transformations. Within the new digital environment, we have even more potential, if we keep in mind that a connected world will use intelligent sensors and intelligent infrastructure. Then we […]