Collaborating with established players is an important step for startups to successfully position their own business models, but it isn't always easy. To help, we will share insights learned from an innovation project of the Deutsche Bundesbank & neusinger. We will explore questions such as how you manage to work on solutions together and transparently, […]

In this lecture, you will learn the basics of business modelling, including common frameworks. We will focus on business model characteristics for AI startups and explore opportunities for creating new business models by integrating third-party AI tools like ChatGPT into your business solution. The lecture will culminate in a final exercise where we will develop […]