An important criterion of the Drink Innovation Challenge is the degree of innovation of your product … but how does your creativity get bubbling? How can you develop your idea further? Then how can your product contribute to a better world? Great questions – jointly developed answers. In a workshop with Vanessa Mark (Sustainability Office, Geisenheim University of Applied Sciences) you will learn more about creativity techniques, scientifically based sustainability criteria as well as various innovation methods – and apply them directly.

In addition, with Dr. Jan Christoph Munck-Rieder (EBS) and other impetus providers, you will shed light on the topic of “innovation in the beverage industry” and explore the direction in which the competition will develop.

New thoughts are born … be there!