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Ringvorlesung: von der Idee zur Gründung (en)
28. July 2021 @ 16:30 - 18:00
Influencer Marketing: Opportunities for Startups in and after Covid-19 Crisis
Mad Men times are over!
Covid-19 has accelerated an evolution in the advertising space that was long overdue. We as consumers spend more and more time on digital media, and when we do, we don’t like to see any advertising breaks. That could sound like a problem, but it is an opportunity!
INFLUENCER MARKETING is a way to connect with consumers where they choose to listen and builds the bridge from awareness to conversion, throughout consumer journey.
It is a new era of advertising, ready for a new generation of advertisers!
