Influencer Marketing: Opportunities for Startups in and after Covid-19 Crisis Mad Men times are over! Covid-19 has accelerated an evolution in the advertising space that was long overdue. We as consumers spend more and more time on digital media, and when we do, we don’t like to see any advertising breaks. That could sound like […]
Patents, Trademarks & Designs - An Overview for Entrepreneurs The lecture provides a hands-on overview of patents, trademarks and designs. You will get to know the scope of protection of these so-called intellectual property rights and learn which requirements need to be fulfilled to successfully apply for patent, trademark or design protection. Alternative ways for […]
Leadership guidelines - a crucial factor to scale your business In this lecture you will get an introduction to leadership guidelines based on a real life case study and an understanding why they are a crucial element if you want to scale your business.
In Zusammenarbeit mit der Rheingauer Volksbank und den vier regionalen Partnern Bäcker Dries, KISICO, Perfect Vision & Wachendorff findet der „Rheingauer Gründungspreis 2021“ statt. Bis zum 10.10.2021 suchen wir innovative visionäre Ideen und Geschäftsmodelle von (angehenden) Gründer*innen aus allen Fachrichtungen bzw. Bereichen der Hochschule Geisenheim und der EBS Universität für Wirtschaft und Recht sowie von […]